Prats: "We need to increase domestic persimmon consumption."
Consumption does not reach one kilogram per inhabitant per year. Specifically, it stands at 0.70 kilograms, and there is still a significant portion of the population that is not yet familiar with it. The Spanish Persimmon Association aims to
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.