Presentation of the upcoming campaign of the Protected Designation of Origin (PDO) for Kaki.
On one hand, a rebranding of the graphic image of the "PERSIMON®" brand has been carried out with the aim of giving it its own identity, featuring prominent typography and a strong personality that aims to define the brand's objectives.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.