The Spanish Persimmon Association promotes the consumption of European fruits
The Spanish Persimmon Association, in collaboration with Mediterranean Combo, a campaign co-financed by the European Union, is carrying out a campaign to increase the consumption of European fruit in the EU's internal market. With the aim of raising awareness of Spanish persimmon among the general public, the campaign has reached 6 municipal markets in Madrid and 4 in Madrid.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.