Pink Lady in Berlin unveils plans for 2024
New media campaigns, in-store operations, new products: Pink Lady unveiled strategies at Fruit Logistica. The
Valentine's Day projects with its 70 in-store operations, a powerful TV/digital campaign and the Adopt-a-Tree and Bee Pink projects are some of the focuses. A media campaign with numerous promotional events is planned for spring and
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.