“Each year, we increase our sales volumes”
Lily Ploom was created by three plum specialists, Cancel, Boyer and Apifood, who decided to join forces to raise the profile of a few new tasty plum varieties. “It is a club dedicated to the communication and marketing of varieties selected for their taste qualities. We each have our own producers, but we joined forces to promote the brand,” explains Eric Tastayre, managing director of
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