"This tomato is ripe for other uses, like grilling, flambéeing, or even jam-making"
At the recent Fruit Logistica, Coöperatie Hoogstraten unveiled its new brand, Frieda, cultivated by Tomeco growers, to the trade show crowd. These partners want to give these flavorful mini plum cherry tomatoes a fresh, distinct identity. "Often, consumers see small red tomatoes as small red tomatoes. But there's a lot of difference between the varieties. We want to highlight that with
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