The mollar pomegranate from Elche launches the campaign 'A Day Like a Queen'.
The Protected Designation of Origin (PDO) of Granada Mollar de Elche, through the Valencian Government and the European Agricultural Fund for Rural Development in collaboration with VisitElche, has launched the campaign 'A day like a queen', an initiative
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.