Potager City: Carrefour's new format dedicated to fruit and vegetables
The proximity format Potager City (literally the Garden City) launched by Carrefour to enhance fresh produce and, in particular, fruit and vegetables with a display covering 50% of the shop space, makes its debut in Paris with its first two points of sale. The two supermarkets to date are located on Rue de Tolbiac and Rue de
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.