"Price must be understood as an entire management process"
What to do in times of increasing price sensitivity? Prof. Dr. Martin Fassnacht, Director of the Chair of Strategy and Marketing at WHU - Otto Beisheim School of Management, presented his ideas on this topic during a lecture on "Herausforderndes makroökonomisches Umfeld: Was ist zu tun?"("Challenging macroeconomic environment: what to do?") The lecture was held as part of the German Fruit
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