Producing 40% more food with half the water and land area, among the challenges of plant breeding
Fruits and vegetables without seeds, in different sizes, available all year round; varieties that are grown with less water and surface area, resistant to new diseases, needing fewer chemicals; tastier, varied, affordable and safe, wheat for coeliacs, cereals with more fibre content, natural fibres and healthier oils. They are just
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.