AMI: Raspberries jump into the top 10 in offer promotions
Two opposing developments led to a change in the top 10 most advertised fruit species last year. Due to a strong decrease in the number of advertising impulses for mangoes and at the same time significantly expanded advertising activities for raspberries, both species have swapped membership in the top-10 most advertised species.
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".