Semillas Fitó attends Fruit Logistica presenting an ambitious Sustainability Plan 2026
Semillas Fitó, as one of the leading companies in the sector of genetic improvement, production and distribution of vegetable seeds worldwide, could not miss this event, which will serve to reinforce its global brand positioning, which it presented at this event last year under the slogan "Improving food is in our genes" ("Mejorar la alimentación está en nuestros genes").
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.