Shifting stonefruit consumption affects UK market
UK stonefruit sales have been on a downward trajectory in recent years as Northern and Southern Hemisphere supply issues, together with UK grocery inflation, have conspired to dent purchase volumes. And 2023/24 was no exception.
Over the 12 months to February, the British stonefruit market saw a 1.6 per cent rise in value but a 7.6 per cent fall in volume over the prior year

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