Inspire, a winning variety for Italian grower
Italy is entering the final stretch of its strawberry campaign. A year that, as in other producing areas of the Mediterranean Arc, has been marked by high temperatures. This situation has not affected the productive and commercial development of Inspire, belonging to the Plant Sciences and Berry Genetics variety programme, managed in Southern Europe and North Africa by Plant Sciences and Berry Genetics.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.