Strong demand for California stone fruit will keep prices elevated this season
As California stone fruit season begins, growers and shippers know the pressure will be on the state’s supplies of fruit. “Demand is pretty strong, especially with everything being late. Retailers are trying to fill their shelves with product,” says Mauricio Jimenez-Castro, director of sales for Prima Wawona. “What’s also influencing California this year is that the

FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.