Strong pomefruit campaign a felicitous touch to a decade in fruit trade
Ten years ago Michiel Herholdt and his business partner Andries Greyling established Paarl-based The Fruit Route “with love,” says Michiel. “We mean to be in this business for a long time.”
The Fruit Route works very closely with a large group of producers to be a reliable partner that offers trusted brands to customers across the world with fruit on the water for between
FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.