Switzerland: Stone fruit market between quality and price pressure - Strategies for the future

2025-01-10 10:00

During the stone fruit seminar in December 2024, solutions were discussed – from a stronger focus on quality and freshness to addressing consumer price sensitivity. However, the journey towards a sustainably profitable market remains challenging.

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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