Barbera: 'Rectangular melon will become a new iconic product' #vocidellortofrutta
Barbera International is betting on the quality ripe melon. In the group's objectives it will become one of the strong references, together with oranges, table grapes and prickly pears. Alessandro Barbera, the general manager, tells us about the product that has just hit the shelves and future strategies. The melon season begins for Barbera: the first production arrives on the shelf. Barbera melon
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
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