California table grape growers need $30/box to break even
The California table grape scene is devastating. “While some growers are impacted more than others by losses due to Hurricane Hilary, there is not a single grower in the San Joaquin Valley that wasn’t impacted,” says Ira Greenstein with Direct Source Marketing. “Perhaps a very small percentage of fruit was covered, but it’s not enough to make a difference.” The loss is expected

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