Globally branded table grape goes viral after New York City food festival tastings
Earlier this month, Sun World International took to New York City to officially debut its Autumncrisp® brand grapes’ global consumer marketing campaign. "The result was overwhelming enthusiasm and the birth of a viral grape sensation!" said Jennifer Sanchez, Sun World’s vice president of marketing.
The Sun World team showcasing the Autumncrisp grapes in New York.
FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.