In search of new South African brands

Consumers looking for the best in fruit quality and taste are searching for recognisable brands which will be on the shelf for a considerable length of time.

When it comes to certain fresh fruit categories, this is easier said than done.

This is particularly the case in stonefruit and table grapes, where there are a plethora of cultivars which are often harvested over a

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.