Innovation all around
After a somewhat complicated national campaign due to the difficulties that have arisen, such as the price war, the rise in costs and the drop in demand, the Alicante entity ends its 2023 national grape season with an exceptional Christmas campaign, considerably increasing its sales volume compared to previous years.
In addition, they are starting 2024 with
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.