Lemons shine, but on grapes, it's challenging.

2026-02-26 00:00

The demand for lemons in Europe is significant, but it pales in comparison to the demand from the Middle East, according to Francois Myburgh, the commercial director of Impala Citrus. This is happening even with the start of Ramadan. The demand is reminiscent of the surge in demand for oranges during Covid, but with even higher market prices.

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