New Year's Eve Grapes: Tradition, Luck, and Flavor with Every Chime
The origin of this tradition dates back to the 19th century, when the winegrowers of the Valencian Community decided to promote the consumption of grapes to celebrate the arrival of the new year. The custom of eating twelve grapes, one for each stroke of midnight, symbolizes the twelve months of the year.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.