Sun World to launch first global branded grape campaign

Sun World International has announced the launch of a first-of-its-kind global marketing campaign for Autumncrisp brand green seedless grapes.

The fully integrated campaign, which Sun World said was ”expected to be the largest-ever for a branded grape”, aims to raise retail and consumer awareness and stimulate demand for Autumncrisp.

“Over the past 20 years, the

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