The farmer as a protagonist in the process of digital transformation in horticulture
Drones for the application of phytosanitary products, intelligent greenhouses controlled from a mobile phone, artificial intelligence to make the commercialisation of fruit and vegetables more profitable... were the protagonists of a Forum which, if there was one thing that united speakers, moderators, authorities and institutions, it was the need to value, train and help producers in everything they need, without
the need to make the most of the forum, to train and help them in everything they need to do, without
the need to make the forum a success.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.