The fourth range as a solution to declining fruit and vegetable consumption
In Italy, only 7% consume the guideline-recommended amount of fruit and vegetables (data from I numeri del cancro 2022). It is therefore necessary to encourage consumption patterns that meet new lifestyles, which demand convenience food, to promote the Mediterranean diet. The choice of the IV Gamma Group of Unione Italiana Food to publish
goes in this direction.
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.