The fruit trade experts at FRUIT LOGISTICA impress with natural intelligence
The Fresh Produce Forum will focus on digitalisation, AI and sustainability and explore the potential for profitable new developments in areas such as digital marketing. Paulina Drott from GS1, for example, will discuss how fruit and vegetable retailers can interact in an immersive, virtual space known as the metaverse.
In the Future

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.