The new identity of Elisir
Elisir, the Cedior brand that selects and brings fruit and vegetables to the tables of Italians, gets a makeover with a rebranding operation that recounts the company's identity through the values of tradition, selection, research, experience and family that have always represented the brand.
Elisir is identified by a new payoff: 'L'Orto dei Cugini', which
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.