The Power of Branding

For decades, own-label has dominated the fresh fruit and vegetable aisle at Britain’s top supermarkets. But now high costs and tough market conditions are putting huge pressure on margins. So is own-label still the only game in town?

Shoppers like brands. They like food and drink brands too, but they almost never find them in the fresh produce section. We want to know if fresh

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Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.