The Power of Branding, Episode 1

Episode One of The Power of Branding focuses on the basics of branding in fresh fruit and vegetables.

Coregeo talks to FPJ about how it creates and manages produce brands and has grown them into household names, such as Pink Lady® and Tenderstem®, the UK’s top two fresh produce brands.

Coregeo believes brands can unlock value in the supply chain at a challenging

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Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.