The relaunch of the Elisir #freshtalks brand with Gianluigi Cugini of Cedior
In this new instalment of our freshtalks, we talk to Gianluigi Cugini, CEO of Cedior, about the importance of a brand in the fruit and vegetable world, delving into the relaunch of the Elisir brand, which identifies the company's premium fruit and vegetables.
Elisir is an emblematic brand of a family of entrepreneurs now in its second generation, in
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.