Valentine's Day: cross category is the trend in fruit and vegetables
On the occasion of Valentine's Day, retailers, as usual, offer dedicated displays to highlight certain seasonal products and incentivise purchases while also providing usage tips. It happens in Italy as well as in international supermarkets. Broadly speaking, the trend seems to be cross category.
Let's look at some examples.
Todis often dedicates
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.