Woolworths is introducing farmers to "the wonderful world of biological and organic inputs."

2024-10-18 00:00

"Consumers love a good story but they're wary of greenwashing," notes Kobus Pienaar, program manager of the Woolworths Farming for the Future program, designed to provide Woolies customers with evidence of the mindfulness with which their fruits and vegetables are grown. "We enjoy explaining to them."

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