World’s oldest fruit brand Fyffes could be replaced with Trudi’s in mainland Europe

This article was updated on Monday 26 February 2024 to reflect the fact that any phasing out of Fyffes in the UK and Ireland is not yet confirmed.

The world’s oldest consumer brand for fruit could soon no longer be visible to the general public in mainland Europe after almost a century on the shelves.

The Fyffes label, which was first applied to a piece fruit in the same

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