Zespri uses pillbox packaging for daily fruit push

With one-third of Singapore residents surveyed claiming that forgetfulness was behind a failure to eat more fruit, despite a staggering 93 per cent expressing a desire to do so, Zespri believes the pillbox format can play a part in boosting healthy consumption.

The so-called Fruit Pillbox features seven compartments labelled Monday through Sunday, each containing a Zespri SunGold

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