Banana

As the chief commercial officer of Fyffes, my main aims include overseeing an ambitious growth strategy for the company, specifically focusing on developing the new 'community-impact' banana brand Trudi's. This involves expanding the market reach of Trudi's bananas, increasing brand recognition, building strong relationships with communities where the bananas are sourced, and ensuring that the brand's impact is positive and sustainable. Additionally, I aim to drive overall sales growth, enhance customer satisfaction, and strengthen Fyffes' position in the market as a socially responsible and ethical brand. read more

Bananeras Association of Ecuador (ABE), has highlighted the issue and called for a fairer pricing system to reward the sustainability efforts of Ecuadorian banana producers. read more

Major banana producer and exporter associations from Ecuador, Colombia, Costa Rica, Guatemala, Peru, and the Dominican Republic have issued a joint statement expressing their concern about the sourcing policies of European supermarkets, which they claim overlook industry challenges. They argue that these policies are not taking into consideration the difficulties faced by the banana industry. read more

Rosyjskie służby celne i organy egzekwowania prawa zgłosiły przejęcie ponad 1,5 tony kokainy ukrytej w przesyłce bananów z Ekwadoru, opisując to jako największe do tej pory przejęcie narkotyków w kraju. Federalna Służba Celna i służba bezpieczeństwa FSB poinformowały, że wartość narkotyków wynosi ponad read more

Cameroon's banana exports decreased by 10% year-on-year in August, as reported by the Cameroon Banana Association (Assobacam). The total export volume was 14,639 tons, down from 16,105 tons in August 2024, marking a decline of 1,466 tons. This drop was primarily due to reduced shipments from Plantations. read more

Ecuadorian organic bananas are beginning to make progress in the Asian market, thanks to recent free trade agreements that allow them to compete more effectively with other exporting countries. Currently, all of Ecuador's organic banana exports are sent to Europe and North America, but Asia is starting to gain ground as well. read more

La Compagnie Fruitière has announced that it is making Farms Digital, the in-house management software it developed to manage its banana production, available to the wider banana industry. read more

The Dominican Republic is once again establishing itself as one of the most attractive and reliable sources for organic bananas, thanks to its strong performance in 2025 and optimistic outlook for 2026. This assessment comes from Fresh Fruit Dominicana, a family-owned Belgian company that cultivates and exports bananas. read more

The Asian market, and particularly China, has become a crucial market for Ecuadorian bananas, driven by a combination of limited global supply, increasingly demanding consumers, and historically high prices. The trade agreement with China has resulted in reduced tariffs, allowing Ecuador to read more