Apple

Agrofresh Solutions has announced a partnership with sensor technology developer Strella, with a global exclusive distribution agreement to launch immediately for the Northern Hemisphere’s apple and pear season. read more

When developing a brand for apples or pears in Australia, it is important to consider the long-term value it can provide to consumers. While creating a flashy logo and catchy slogan may seem like a quick fix, it is important to consider the following key decision points to ensure the brand has
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According to the company, Aldi Süd will exclusively offer its own apple variety from the Alte Land in its shops for the harvest in autumn 2023. The apple, for which a name is still being sought, will be offered exclusively in all 2,000 Aldi Süd shops from October 2023. "For this
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The Netherlands has 85% less apple acreage than in 1950. For pears, acreage fell by one-third from 1950 to 2022. Apple acreage exceeded that of pears for a long time, but that changed in 2012. In 2022, apple yields were six percent lower than in 1950, while pear yields more than tripled over the
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Market failure is an issue for fruit and vegetables, with disparities between what the shopper is paying and farmgate prices, Ali Capper told a House of Lords horticultural sector committee. read more

Marketing of domestic pome fruit in the state of Brandenburg is now deep into its second half. "The first half of the season, up to December, was relatively restrained. In January, February and March, on the other hand, sales were significantly better than in previous months and were also above
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The first ever national television campaign in Europe for Cosmic Crisp apples has taken place in Italy, a move that heralds the start of a new commercial chapter for the promising variety. read more

Another novelty of the season has become available in the supermarkets of the capital of Uzbekistan – super-early apples – apples of a very small caliber which are commonly called “May” apples. Despite their name, they can be sold in retail in the second half or at the end of
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Every month, British Apples & Pears collate data from our British Apple & Pear growers on the quantity of British apples they sold to UK supermarkets. The latest data is below. read more

The end of the apple season in Poland comes with challenging circumstances, says Jakub Krawczyk, export manager for Polish apple exporter Appolonia: “The end of the Polish apple season could be very interesting this year. At the moment, there are a couple of things that are crucial when it
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This year marks EFC’s 20th anniversary, which has achieved several milestones. KANZI® has developed into a regular item in the retail assortment by the variety management company. The club apple KANZI® is offered year-round through EFC’s strong global partner network. In autumn, winter
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The Belgian top fruit sector's mood seems to have changed entirely as the end of the season approaches. The pear situation was already quite positive, but recently, pessimism about apples has generally given way to optimism. "The new crop seems to be two to three weeks later than last year due
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The ongoing crop 2022/23 for was initially estimated by WAPA at a volume very similar to the preceding crop; since the month of August 2022, however, several Member States registered additional drought and heatwave events that will result on smaller fruit sizes and, therefore, lower volumes. As
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Springtime is ... apple time! While more and more red strawberry dabs of colour are appearing on the shelves, it is far from over in the European apple sector. We talked to Hannes Tauber, Marketing Manager of the Association of South Tyrolean Fruit Cooperatives VOG, about fresh brands.
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Another novelty of the season has become available in the supermarkets of the capital of Uzbekistan – super-early apples – apples of a very small caliber which are commonly called “May” apples. Despite their name, they can be sold in retail in the second half or at the
read more

The April 2023 edition of Asiafruit Magazine is now available on the Asiafruit app – Apple and Android – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets. read more

According to EastFruit analysts, Ukraine was the largest supplier of apples to the Uzbek market in January 2023, despite the ongoing Russian military aggression, complex and expensive logistics, and the multiple difficulties that Ukrainian growers face now. read more

EastFruit analysts draw the attention of horticultural business participants to an attractive potential apple market, about which very little is known due to the incredible level of closedness of this country. read more

There’s a lot of work ahead for the Washington apple industry as storage levels are quite a bit higher than initially anticipated. “While last year’s crop is significantly down in volume, packout rates were higher than expected, and inflation slowed velocity,” says Dan Davis with Starr
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The Vietnamese fruit industry has sharpened its focus on export opportunities as opposed to meeting the need of the domestic market, providing an opening for imported fruit. read more