Apple

VIP, the Association of Fruit and Vegetable Cooperatives of Val Venosta, is evolving its communication strategy with a new Key Visual that puts the producers at the center of the narrative, recognizing them as the true protagonists of the "Apple Paradise". read more

The most recent market data shows significant price hikes in various fresh produce categories when comparing current weekly averages to the previous week. Gala apples saw a price increase from £1.24/kg to £1.32/kg, representing an £0.08 increase. This reflects a 6% weekly change, indicating a read more

The tour of presentations for Macfrut 2025 was concluded with the mission to Sao Paulo in Brazil. The presentations covered the main countries of fruit and vegetable production in the world. In 2024, Brazil imported over 100,000 tons of apples from our country. There is a significant presence in large-scale retail distribution. read more

Kanzi is increasingly positioned towards the young and dynamic consumer target. In March, the collaboration between the energy apple and Buddyfit, the app for maintaining physical and mental fitness, with social content developed by trainers, entered full swing. The Energy Contest Ai Kanzi has returned. read more

The World Apple and Pear Association (WAPA) expects a 5.5% increase in apple production in the Southern Hemisphere, with a total volume of 4.5 million tons. South Africa is projected to be the largest producer with an expected harvest of 1.47 million tons, a 3.4% increase from 2024. Brazil and Chile follow with 950,000 tons. read more

Vip, the Association of Fruit and Vegetable Cooperatives of Val Venosta, has placed apple growers at the core of its consumer marketing initiatives this year. read more

"Our value chain is characterized by the expertise and passion of those who work in the apple orchards daily. The Vinschgau apple producers, together with the VIP team, are the true experts in their fields and guarantee the highest quality from cultivation to..." read more

"The result was that apple shipments worth two weeks arrived simultaneously at multiple markets, leading to price fluctuations and logistical bottlenecks," said the leading exporter Tru-Cape Marketing. read more

Podaż ananasów z Kostaryki była ograniczona, co jest ważne dla tego kluczowego kraju produkcji ananasów. „Ananasy rosną cały rok, więc myślimy, że w zeszłym roku widziały niekorzystne warunki atmosferyczne, co teraz się objawia” - mówi Jesse Garcia z LA Produce Fresh. Z mniejszą podażą z Kostaryki... read more

This week, prices of certain fruit varieties have increased due to lower arrivals, specifically apples and plums. Additionally, as the Qingming Festival is approaching, demand for fruits like grapes and blueberries has risen, leading to quicker sales. The supply of New Zealand apples has also decreased. read more

Joya Europe kicks off the 2024-2025 season with a record marketable volume of 20,000 tons of apples, a 17% increase compared to the previous season. In Italy, the results of the last two seasons have shown a positive sales trend: for the new season, the goal is to. read more

After conducting an online survey for cherries, it is now time to focus on apples, which aims to assist 104 families of Golden apple producers in the Alpes de Haute Durance. Apples are currently the second most consumed fruit in France, right after bananas. Challenges such as aging orchards and competition from Eastern Europe are being faced. read more

Scales Corporation, the largest apple export company in New Zealand, predicts that premium varieties such as Dazzle, Posy, and Diva will make up 80 percent of its export volumes by 2027. read more

The Italian apple supplier Vip reports that the recent initiation of a project aimed at developing herbicide-free apple production in South Tyrol has been widely embraced by its member growers. read more

The apple sector of Alto Adige - Südtirol has a new entity, ready to strengthen the joint actions of the territorial organizations. It is called "alpoma", and it is the new Association of Producer Organizations (AOP) founded by the producer organizations VOG, VIP, and VOG. read more

As part of the collaborative efforts of the Embassy of Ukraine in India, the State Service of Ukraine for Food Safety and Consumer Protection, and the Ministry of Foreign Affairs of Ukraine to open new markets for exporting domestic agricultural products, the first shipment of Ukrainian apples was sent. read more

The supply of apples from British Columbia is starting to decrease. "We are approaching the end quickly, and we may finish within the next three to four weeks. Production progressed faster than anticipated, so we are ending the season earlier this year," says Gagan Grewal of HG Produce in Abbotsford, B.C. read more

W 2024 roku sektor eksportu owoców w Nowej Zelandii wykazał silną poprawę i wzrost, zwłaszcza w produkcji i przetwarzaniu jabłek. Poprawa plonów, zwiększenie wolumenów eksportowych oraz zmiana na bardziej ekskluzywne odmiany przyczyniły się do lepszych wyników finansowych w sadownictwie, produkcji soku i eksporcie. read more