Apple

Jean-Claude Müller, the president of the Lëtzebuerger Landesuebstbauveräin, Luxembourg's National Fruit Growers' Association, has dismissed allegations that apples are harmful to children's health. He emphasized that the pesticide residues found are minimal, regulated, and fall within safety standards. read more

W coraz bardziej zróżnicowanym i konkurencyjnym rynku jabłek, smak i klarowność oferty stają się kluczowymi czynnikami różnicującymi. Ten trend został zauważony przez Alice Giannola, kierownika projektu, dział marketingu w firmie Innatis Group. Zauważyła rosnące zapotrzebowanie konsumentów na… read more

From the Fruit Logistica 2026 stand to the catwalks of Milan Fashion Week: Pink Lady unveils its new positioning strategy. At the heart of it, an exclusive collaboration "Apple Crush" with the brand Gcds and a multisensory campaign that has led to an organic growth in volumes. read more

"'Under construction' is how Fruvo's bright red new apple was announced at Fruit Logistica last week," Martijn Vogelaar said. He is well aware that new apple varieties are being introduced at a rapid pace. "But we see this one as very promising because it is an apple that can be grown with minimal impact." read more

Pink Lady® further consolidates its brand strategy and announces a partnership with GCDS, an established Italian brand in the new luxury sector. The agreement gives rise to "Apple Crush", a special and contemporary project that fits into the brand's evolution path. read more

The South Tyrolean consortium Vog, a top apple supplier located in the northeastern region of Italy, has unveiled a new strategic approach aimed at enhancing communication and engagement with consumers. read more

Visitors of the leading global fruit trade fair in Berlin voted for POMPUR, a brand of apples developed for a specific target group, and for the highly effective agricultural drone L50 Drone. read more

VIPha participated in Fruit Logistica in Berlin, confirming its role as an international player in the apple sector and the strategic importance of engaging with global customers and partners. The Consortium was present at the new Alto Adige stand. Fruit Logistica represents an important event for VIP. read more

W kategorii Świeżych Produktów, nagrodę otrzymała marka jabłek Pompur, rozwinięta przez inicjatywę hodowli Niederelbe. W kategorii Technologia, nagrodę otrzymał dron L50 od ABZ Innovation. Zwycięzców wybrali zwiedzający targi Fruit Logistica, którzy głosowali przez dwa dni. read more

In the competitive landscape of the fruit and vegetable department, where the competition for shopper's attention is increasingly fierce, the Consortium Vog has decided to change the rules of engagement. It's no longer just about selling a product, but about fielding a team to reach the. read more

A true innovator in the apple industry, Cosmic Crisp® has now entered a new phase of development in Europe. read more

Pushing for internationalization, of course. But without losing (in fact, strengthening) the connection with those who buy, experience, and share the apple: consumers, tourists, local communities. This is the trajectory that Melinda has put on the table in Berlin, outlining a strategy that looks beyond. read more

From consumer-oriented varietal innovation to precision technologies for agriculture: the Fruit Logistica Innovation Award 2026 recognizes the allergy-friendly Pompure apple and the L50 Drone by ABZ Innovation. read more

Australians apple and pear growers are going to benefit from a new national benchmarking initiative that aims to enhance industry profitability, efficiency, and long-term sustainability. read more

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Interpoma strengthens its role as the international reference platform for the apple industry and is gearing up for its 14th edition, scheduled to take place at Fiera Bolzano from November 25th to 27th, 2026. As the only international fair entirely dedicated to the world of apples, Interpoma continues the path it started. read more

After the results of recent years - which have seen it move away from traditional paths and establish itself as a game changer in the apple world - Cosmic Crisp® is entering a new, even more ambitious phase in Europe. Alongside the VOG and VIP Consortia, the first to introduce the variety to the continent, the read more