Apple

Apple prices across major EU producers have been decreasing in the early months of the 2025/26 season. Prices in Poland, Italy, France, and Germany for the months of August, September, and October (€/100 kg) have all fallen below their levels from the previous season. In Poland, the price in August started at 108 €/100 kg, and continued to decline. read more

Belarus plans to use imported apples to make up for a lower domestic harvest when creating its state agricultural reserves. This decision comes after a new government resolution was issued, which amends the regulations for providing fruits and vegetables from stabilization funds through the state procurement system. The document provides clarity on how... read more

The fresh deciduous fruit sector in Turkey is projected to face major challenges in MY 2025/26 due to extreme weather events such as frost, drought, and hail. These events have led to a significant decrease in production levels for apples, pears, and table grapes. Apple production, for instance, is expected to decline by 60 percent to 1.8 read more

After the positive experience that started in May between Melinda and Fondazione Airc, the collaboration is renewed with Renetta Apple as the protagonist in support of cancer research. The campaign involves national radio stations, along with digital and social media activities. read more

Apple prices showed mixed movements this week across key varieties, with several seeing modest increases while others recorded slight declines. Egremont Russet posted the strongest rise, with the average price moving from £1.41 to £1.48 per kilogram, a 5 percent increase. Doyenne du Comice. read more

China's apple production is expected to decrease in the marketing year 2025/26 (July-June), while both imports and exports are anticipated to continue increasing, as stated in a new report from the USDA. read more

For almost 30 years, the Japanese company Astra Inc. has been pushing the boundaries of automated fruit peeling. Originating as a small idea on a family farm in Fukushima, it has evolved into a prominent player in food processing technology. Their latest product, the FAP-3000, showcases their innovation. read more

Apple rootstock that was believed to have disappeared from England has been identified in Australia and Kashmir using DNA analysis. Pomologists have confirmed that this material is a direct ancestor of several apple cultivars, such as Bramley's Seedling, Annie Elizabeth, and Newton Wonder. These research findings were recently presented. read more

Serge Mouneyrac from Mouneyrac Frères, stationed at Rungis International Market in Paris, discusses with Fruitnet’s Chris White the intricacies of supplying apples and the difficulty of providing consumers with a product they can comprehend and value. read more

Back on the shelves since the beginning of December, thanks to a harvest that exceeds 34,000 tons of Cosmic Crisp, the apple with Heavenly Pleasure, marked by the elegant white dots on the skin reminiscent of a starry sky, continues to win over consumers. And with a campaign read more

There is no need to worry for apple traders in Greece this season. The fruits have been stored in the cooling chambers in good condition, and the very low crop this season means that sales to the free market, both domestic and abroad, are unnecessary as the limited volumes have already been secured. read more

The story continues in the universe of pleasure signed Cosmic Crisp®. The game changer in the apple category continues to strengthen its positioning as a lifestyle product through targeted and disruptive communication, as well as many initiatives designed to create authentic and direct contact. read more

Despite difficulties, one Polish apple grower is expecting a higher yield than last year, says Krystian Soszka, CEO of Polish apple exporter Idealsad: "The Polish apple cultivation season was challenging and full of difficulties. We faced several nights with frost, numerous hailstorms, as well as..." read more

In 2025, New Zealand apple exporters Mr Apple and Fern Ridge Produce delivered a "very strong" performance, which has contributed to an impressive outcome for their parent company, Scales Corporation. read more

Nearly three years after Cyclone Gabrielle, Hawke's Bay apple grower Paul Paynter says remedial work across orchards is still ongoing and financial pressure remains. Paynter, of the Yummy Fruit Company, reports continued replanting and clean-up, including removing unexpected willow trees. read more

Yesterday, in the heart of Milan just a few steps from the Duomo, Pink Lady® presented to the press the new media campaign (to discover the details click here), a sparkling and impactful launch revolving around the slogan "so crunchy, so juicy, and so cool". A statement of intent. read more