Apple

Precision thinning of apple trees using chemical agents is crucial for achieving the optimal crop load with minimal labor required for hand thinning. A researcher from Tasmania is currently investigating the main thinning products commonly used in commercial orchards in more detail. Each spring, apple growers need to remove excess fruit. read more

The sales campaign started as usual in August with Gala apples, followed by the gradual introduction of other varieties to the markets. The philosophy of the consortium is to market each apple at its optimal moment to ensure the highest quality. read more

The Dutch grower cooperative FruitMasters has launched its latest marketing campaign, aiming to leverage its three-star rating from the International Taste Institute. read more

Fyffes and Morrisons have announced a joint in-store campaign for bananas and pineapples, running in 488 Morrisons outlets across the UK. The initiative, titled "Eat 'em, Like 'em, Love 'em," is designed to encourage consumers to try and explore different ways of enjoying the two fruits. read more

At the beginning of October, apples are once again asserting themselves strongly among the leading categories in the fruit and vegetable department of the Large-Scale Retail Trade (Gdo), and an in-depth analysis by IFN seemed particularly appropriate. The analysis conducted on six Gdo chains in Parma highlights a range and depth of assortment that is difficult to find elsewhere. read more

In week 41, there were mixed trends in the average prices of several fruits when comparing the current week to the previous week. Apples (Cox's orange group) experienced a price decrease, with the average price this week being £1.22 per kilogram, compared to £1.36 per kilogram in the previous week. read more

Fyffes and Morrisons have launched a significant in-store brand activation campaign for bananas and pineapples in 488 stores throughout the UK. read more

As the company informs, travelers were able to taste the fresh, crisp, and fruity-sweet apple themselves. read more

The quality of the Melinda product for the 2025/2026 campaign is expected to be excellent, as emphasized by Ennio Magnani, a member of the Melinda Consortium's Board of Directors: "The quality of this year's product is excellent, and I'm not saying this as a formality, but because it is the reality of the situation." read more

County Armagh's renowned apple-growing industry is in a critical state, with many growers struggling to stay afloat. According to Newry and Armagh MLA Justin McNulty, the Orchard County's growers are facing significantly reduced earnings, possibly as low as half of what they would have made in previous years. These concerns were raised during an adjournment debate. read more

"On October 1st, 2025, French production of table apples was estimated at 1.56 million tons, which is 4% less than in 2024, but 6% more than the five-year average for 2020-2024. In September, the start of the campaign was marked by a market that was less active than last year, and by lower..." read more

The harvest of the Golden Delicious, the queen of Italian apples, is now in its final stages and the results are extremely positive. "This year the quality is exceptional: ideal coloring - especially on the cheek - and absence of defects, because we have not had any events." read more

The Iranian fruit export campaign started this fall with apple and kiwi programs. Despite a considerable increase in production costs, exporters are able to remain competitive due to the instability of the Iranian rial and its depreciation against the US dollar. Additionally, strong demand in several markets is boosting the export industry. read more

The Fruit Attraction fair represents a strategic moment, coinciding with the conclusion of the previous campaign and the beginning of the new one. "It is precisely in these days that we are finishing our Golden Delicious, which we now cover all year round, while the new [variety] arrives," read more

The Dutch grower cooperative FruitMasters claims that consumers only need one bite of its exclusive, trademarked apple variety Bloss to be convinced of its superior taste and quality. read more

This is advantageous for the apple farmers in the Altes Land because a lower yield is expected both in Germany's other apple-growing regions and in Europe, explains the apple farmer from the Altes Land. read more

Ten partner organizations presented their latest technologies and demonstrated how sensors, cameras, and artificial intelligence can make apple cultivation more efficient and sustainable, according to the research center. read more

This year was a significant moment for the Fruit Australia Group as they introduced their first early volumes of Sunrise Magic apples, just three years after their initial commercial plantings. read more