Apple

New Zealand-based Prevar and Canada-based Okanagan Specialty Foods (OSF) have announced a new research and development partnership. This collaboration will concentrate on advancing breeding technologies for apples and pears to meet the changing requirements of growers, consumers, and the environment worldwide. read more

Projections indicate that the total apple export volume for 2024 will be 48.42 million equivalent cartons (12.5kg equivalent cartons), representing an 11% increase compared to the previous season. Pear export volumes are expected to reach 20.06 million cartons (12.5kg equivalent cartons), marking an 8% year-on-year increase. This marks a recovery from the 2023 season, which... read more

Nie ma przesady w stwierdzeniu, że Didier Crabos i jego koledzy z Pink Lady zmienili oblicze marketingu jabłek w Europie, a być może także na reszcie świata, w ciągu ostatniego ćwierćwiecza. read more

Bruno Bertheloz has been appointed unanimously as the new President of Pink Lady® Europe. He has been the Managing Director of the Southern French apple specialist Blue Whale since joining in 2019. The 53-year-old, son of an apple farmer from Savoy, is a graduate in agricultural engineering. He spent his read more

Yellow in color, particularly sweet in taste (but not lacking in aromaticity), resistant to powdery mildew, and with a curious history. read more

The forecast for the U.S. apple crop shows a decrease in production volume compared to last year, as well as a decrease in holdings. As of December 1, 2024, it is expected that the production volume will exceed 167 million fresh cases across all production regions in the country. This represents a decrease of 3.4% compared to last year's record crop. read more

China nie tylko jest liderem w technologii, ale także w produkcji owoców, znacząco wpływając na globalny rynek jabłek i gruszek. Według Departamentu Rolnictwa Stanów Zjednoczonych (USDA), produkcja jabłek na świecie w sezonie 2024/25 przewidywana jest na niewielki spadek, z obniżką o...

China is not only a leader in technology but also in fruit production, significantly impacting the global market for apples and pears. According to the United States Department of Agriculture (USDA), global apple production for the 2024/25 season is expected to see a slight decline, with a decrease of... read more

At the base of every VIP project, strategy, and action lies sustainability. In the Association of Fruit and Vegetable Cooperatives of Val Venosta, every implementation, from the field to the warehouse to apple packaging, is aimed at protecting the environment and the territory. "We" read more

A recent analysis of costs for apple and pear growers in the UK suggests that food price increases in 2025 are now an unavoidable result of recent government policies. read more

The three project partners, Laimburg Research Center, University of Trento, and the company LandLab, have set themselves the goal of examining the ingredients of different apple varieties in detail to determine which varieties are particularly beneficial for health. read more

Copefrut S.A., a Chilean producer, packer, marketer, and exporter, has been appointed as the exclusive licensee for TUTTI™ brand apples in Latin America, starting with 150 hectares of cultivation in Chile. TUTTI™ is the world's first apple specifically developed for hot climates. read more

VentureFruit, the commercialization partner for the Hot Climate Partnership, has announced the appointment of Coperfrut as the exclusive licensee for Tutti-branded apples in Latin America. read more

A new analysis of the costs that British apple and pear growers are facing suggests that food price increases in 2025 are now an unavoidable result of recent government policies. Simply put, the latest analysis has shown that the budget announcements concerning the national living wage and national... read more

The new season of Pink Lady® is taking shape now that the harvest across Europe has been completed. To understand the strategies of the premium apple par excellence in the coming months, we spoke with Salvo Garipoli, Market Manager Italy for Pink Lady® Europe (pictured in the opening photo on the right). read more

New Zealand exporter T&G Global reported that returns for its premium Envy and Jazz apple brands are the highest they have been in several seasons, with a reported NZ$124 million (€68.3 million) distributed back to growers. read more

An apple that talks. And not only does it chat with followers of its community, but it is also invited as a guest on podcasts by renowned authors, where it skillfully and knowledgeably expresses its opinions. It's Ambrosia™, the apple influencer. And its sweet voice is gaining popularity everywhere. read more

The first apple to walk down the runway at Milan Fashion Week? It will be envy™. And it won't be alone, but with an accessory designed for her by students of the Product and Visual Design courses at Istituto Marangoni Milano Design, led by designer Marco Rambaldi chosen for envy™. read more