Melons

With a decrease in turnover of four percent compared to the same month last year, the category is experiencing stronger losses than the overall market and than what the negative calendar effect (-2.2%) would have expected, as stated in the GfK Consumer Index. Despite a nearly stable price level, this is leading to a decline in sales. read more

"We are experiencing a slowdown in the growth of new types of small-sized watermelons, which leads us to believe that we are probably approaching a point of balance with the traditional large-sized ones, also thanks to the growth of the product." read more

The melon is particularly popular in summer, as it serves as a thirst quencher on hot days due to its high water content of over 90%. In 2023, 27,360 tons of sugar melons were sold in Switzerland, but only 17 tons were harvested in Switzerland itself. read more

Peak season for apricots, watermelons, melons, peaches, and nectarines. Demand is still moderate to low for table grapes. All types of bell peppers are available, including snails, friggitelli, and bull's horn peppers. European-style prime quality tomatoes are currently on the market. read more

W mieście Dăbuleni w południowej Rumunii nadprodukcja arbuzów doprowadziła do nadmiernego podaży, co spowodowało obniżenie cen tego lata. Według Fructidor, przyczepki i wozy są zapełnione arbuzami, z których wiele kończy jako odpad. Wcześniej cena wynosiła 50 centów za kilogram, ale teraz... read more

The mini watermelon segment has been on the market for quite some time now, but only in recent years there has been a turning point thanks to projects like the Gavina Watermelon, also known as the mini watermelon from L'Orto di Eleonora, which make quality the fundamental pillar: "Without quality"... read more

According to market analysts, the price increase in this segment is attributed to the lower supply of watermelons from local farms. Due to the high air temperatures and the prolonged drought in most regions of the country for several weeks, a portion of the... read more

During last week's live IFN broadcast dedicated to watermelons (click here for more details), it became clear how the sector has been able to evolve, moving from promotions at just a few cents to doubling consumer prices over a period of 10 years, according to buyers. read more

The temperature is still the unappealable judge deciding the fate of the watermelon campaign for the coming weeks. If the mercury column does not drop, both in Italy and in Europe, an increase in prices is expected due to a decrease in harvests in the countryside. read more

Ukrainian watermelon producers have identified an opportunity to increase their selling prices, as indicated by the daily monitoring data from the EastFruit project. Market analysts attribute the price hike in this sector to the decreased supply of watermelons from local farms. read more

Once again, Syngenta has organized an open house event at Agrosana Lorca to showcase their latest advancements in melon and watermelon. This time, the focus has been on their new ND Protected range.

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Last week, the HM.Clause melon days were celebrated in the Region of Murcia. An event in which the seed company wanted to showcase its strength as a global leader in melon, displaying a complete catalog with options in all typologies for the main areas. read more

More than 300 professionals from the sector got to know the latest innovations that Rijk Zwaan presented at the last edition of its Global Melon & Watermelon Event at CED La Palma, in Cartagena (Spain).

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Bayer has celebrated the XI edition of its Melon & Watermelon Week in Murcia this week. An event with a clear protagonist: the flavor. This time, the company has completed its field visits with a Taste panel of melon and watermelon tastings to demonstrate the flavor of their. read more

Fruits and vegetables usually have different consumption occasions and uses, and for this reason, in supermarkets they also have two dedicated and distinct areas. Fruits are consumed more often as a dessert or as a snack, at most as a quick snack. In the case of vegetables, read more

The heat is driving demand for melons, watermelons, peaches, and nectarines, with prices falling. There is strong demand and high volumes also for zucchinis. The apricot campaign continues, with the first shipments from Portici. There are high quantities of the Victoria variety of table grapes coming in. read more

On July 18th, our colleague Fabrizio Pattuellici provided a deep analysis on the evolution of watermelon consumption in Italy and how prices in the beautiful country have doubled in 10 years (click here for more details). Without going back over the last decade, but starting from read more

Supplies of melons and watermelons will last well into the summer, according to Proexport and Fecoam. The Murcian producer and exporter associations released a press statement on Monday to reassure customers and consumers that there will be no shortage of these products this summer. read more

La Unió Llauradora points out that the price of watermelon in the fields of the Valencian Community has dropped by an average of 38% compared to the previous season despite having a large

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"The good weather conditions this season and the fact that, during this time, we can move productions to the high areas of the Murcia Region and Castilla-La Mancha ensures that in 2024 we will have melon and watermelon available."

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