Melons

Paco the tomato, Raniero the radicchio, Valeria the peach, Melchiorre the melon, Cinzia the cherry, Francesca the strawberry, Carmen the carrot, Car Carlo the artichoke, Lino the lemon, Carlone the cardboard wizard. These are just a few of the 22 fantastic fruit and packaging characters
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The 2023 melon season will make history as the most erratic, says Hans van den Heuvel of the Dutch company HillFresh International. That is due to the harsh weather conditions. "Despite that, we're delighted with how our Limelon performed this year," he begins. read more

The demand for watermelons has been reactivated in Europe, as temperatures have reached over 30 degrees in much of the continent, giving a boost to the Spanish open ground watermelon campaign at this time when, despite the approaching end of the season, there is still a significant supply available. read more

Despite a lower average yield, a late start to the harvest and lower sales, the watermelon season in Sardinia seems to have been positive. Salvatore Lotta (pictured below), commercial director of Agricola Campidanese, a growers' organization under the L'Orto di Eleonora brand, shares his opinion
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Actors on stage on an unusual stage: the fruit and vegetable department of participating shops. The Spettacoli alla Frutta (Fruit Shows) initiative is back, a live edition that 'stages' 22 performers as fantastic characters such as Paco the tomato or Raniero the radicchio, Valeria the
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This is a time of transition in the wholesale markets; on the one hand, mild temperatures are pushing the consumption of summer fruit, which is generally in the final stages of the campaign, and on the other hand, autumn references are appearing, which are not yet finding major outlets. read more

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The Food and Agriculture Organisation (FAO) and World Health Organisation (WHO) released their full report on Prevention and control of microbiological hazards in fresh fruits and vegetables. read more

The watermelon and melon campaign is drawing to a close, with the latter marked by high trends. With the Sicilian production, that of peaches and nectarines is also coming to a close. All the late varieties of plums are now present, with the latest entries, President, Settembrina and Fortuna. The
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Thanks to their vibrant colors and sweet flavor, watermelons are a symbol of the summer season. However, according to a study released by scientists at Texas A&M University, the fruit also contains ingredients similar to those of Viagra, the drug for erectile dysfunction. read more

With week 34, the month of August comes to a close and, therefore, it is possible to take stock of the campaign for a very important summer fruit, the watermelon. There are no positive sales in the summer, apart from the last two weeks, when trends spike. But, overall, the campaign
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The organic plum season out of California will run until the end of October this year. “Supplies are good now. Typically the season starts in early May. However the season got started late like all the other tree fruit did including peaches, nectarines and apricots along with grapes and
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The harvest of summer fruits and vegetables in Greece proceeded at a faster pace compared to last year. The volumes of fresh produce exports decreased by 9.3% compared to the corresponding period in 2022. read more

This is a very important time of the season for HM.Clause, which is preparing for the absolute debut of the new Aramos F1 melon; a melon that enriches the company's catalogue with features suited to the needs of producers and new consumer trends; read more

During the summer period, sales of exotic fruit experience a physiological decline, as consumers are more focused on seasonal fruit such as peaches, peaches and watermelons. There is, however, one exception to these market trends and that is the coconut, a
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The Densuke watermelon, cultivated in Japan, is often referred to as the black watermelon. What sets these watermelons apart is their unique cultivation process. They are exclusively grown in the northern region of Japan’s Hokkaido Island. The cost of these watermelons can soar from thousands
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The Sicilian prickly pear campaign has started, while that of watermelons, melons, peaches and nectarines is coming to an end. Change of varieties for plums, with summer cultivars giving way to other varieties, such as Stanley, Grossa di Felisio.Due to the climate there is a shortage of product
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Spain’s melon season has been a rollercoaster so far, starting out with an oversupply, followed by a shortage due to weather destroying over half of the crops. But August has seen a significant upturn in fortunes. read more

The temperatures of the last few days on the Romagna Riviera make one think more of autumn days than the last days of summer. A condition greatly affected by summer fruit, whose sales have slowed down. read more

"Never have I remembered such a fluctuating season for melons in terms of both volumes and quotations; there are production areas such as the Agrigento area, in Sicily, that will remember 2023 with pain, and those who, instead, enjoyed sky-high prices'. These are the words to IFN by Bruno
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