Watermelons
"Taste is the key to success for melons."
2024-06-17 21:00
I am excited about melons right now because they are in season and taste delicious. They are a refreshing and hydrating fruit, perfect for enjoying during hot summer days. Melons also come in a variety of types, such as watermelon, cantaloupe, and honeydew, each offering its unique flavor profile. Overall, melons are a versatile fruit that can be enjoyed in various ways, whether eaten on their own, added to salads, or blended into smoothies.
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Retailers are currently focusing on products related to graduation and Father's Day celebrations.
2024-06-17 00:00
This week, retailers emphasized graduation and Father's Day celebrations by showcasing a variety of festive produce options. There was a strong focus on both conventional and organic fruits, with peaches, nectarines, cherries, cantaloupes, and watermelons being heavily promoted. Many store chains also featured summertime items.
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Is there a chance for the Moroccan watermelon season to end early?
2024-06-14 00:00
Sezon arbuzów w Maroku w 2024 roku napotyka na poważne trudności, z brakiem ilości i obawami dotyczącymi jakości. Obecnie bardzo mało lub w ogóle brakuje arbuza do eksportu lub na lokalnym rynku. Eksporter z Agadiru powiedział: "Obecnie nie ma dostaw arbuza z regionu".
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Dobre wyniki podczas pierwszego miesiąca komercjalizacji.
2024-06-12 00:00
The sale of "Dolce Passione" watermelons started during the first week of May, just as Macfrut was taking place. This Italian-selected watermelon is commercialized by 4 Italian companies that decided to work together and set up a consortium (Alma Seges, Cico-Mazzoni, Lorenzini Naturamica Op.
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"Gavina is the watermelon for everyone."
2024-06-11 00:00
"It's a young, dynamic watermelon, suitable for everyone - singles and families - and for all ages thanks to its high quality and service performance, such as its sweetness and a peel that is barely noticeable," said Salvatore Lotta, commercial director of Agricola Campidanese.
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Price trend of fruit and vegetables in Italy as of June 10th.
2024-06-11 00:00
The climate does not favor some productions, such as melons, leading to a decrease in prices, while watermelon is entering the market in full swing. New varieties of apricots are entering the market, such as Errani, Flopria, and Orange Ruby. The high prices of cherries are pushing consumers to...
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Watermelon season is currently at its peak at Anecoop France, where they are showcasing one of their top products: the premium seedless watermelon variety called Bouquet Stars. This product is strategically positioned in the premium market segment and is being distributed across Europe by the cooperative.
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"The watermelon is one of the most widely grown fruits in Turkish agriculture," says Tarkan Kocakurt, CEO of the Turkish fresh produce exporter Heptaze. "Agriculture is a crucial sector that has been meeting the nutritional needs of people and animals from the past to the present. Watermelon holds significant importance in this sector."
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Black Pearl, increasing volumes and radio and TV campaign.
2024-06-04 00:00
The new commercial season of Perla Nera has started, featuring the mid-sized watermelon with dark skin and few seeds, sweet and crunchy, exclusively produced by Op Francescon, Peviani, and Op La Mongolfiera.
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Price trend of fruit and vegetables in Italy as of June 3rd.
2024-06-04 00:00
The tomato campaign is now in full swing: prices of cherry and date tomatoes have dropped by 60% compared to last year. The apricot campaign is going well (with the Errani variety entering the market) as well as the nectarine campaign. The campaigns for watermelons, cherries, and peaches remain stagnant and are not optimal yet.
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Black Pearl is the summer's protagonist with the new commercial.
2024-06-03 00:00
The new commercial season of Perla Nera is starting these days, the midi watermelon with dark skin and few seeds, particularly sweet and crunchy, exclusively produced by O.P. Francescon, Peviani S.p.A. and O.P. La Mongolfiera.
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A very hot spring has anticipated the watermelon and melon season. In fact, in several national areas, the harvests have been very early, even up to 3 weeks in advance. Among these areas, Puglia also started earlier than expected.
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"Dual Purpose can drive consumption in winter"
2024-05-30 00:00
Continuity in supply chains is key for products like tomatoes or peppers. However, others like watermelon are very seasonal. This is currently more of a cultural obstacle than a practical one. At BASF | Nunhems®, they aim to de-seasonalize the consumption of the so-called 'fruit of...
read moreBobal F1, the first 'toad' with resistance to N. Delhi by Syngenta
2024-05-30 00:00
Syngenta is introducing two important innovations in its melon and watermelon portfolio this year. In the piel de sapo melon segment, they are launching Bobal F1, their first variety with resistance to New Delhi virus within the ND Protected range. In the watermelon segment, they are strengthening their lineup for outdoor cultivation with Ágata.
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Rijk Zwaan facilitates new consumption moments.
2024-05-30 00:00
As it happened in the past edition, this year Candyball will also be one of the main protagonists of Rijk Zwaan's Global Melon & Watermelon Event, which takes place during weeks 26 and 27 at its CED La Palma in Cartagena (Spain). The seed company has everything ready
read moreBayer emphasizes flavor with 'Taste panels'.
2024-05-30 00:00
As every year, Bayer celebrates its Melon & Watermelon Week in Murcia. For the third time, they are repeating the experience at their experimental station. The event will take place in weeks 26 and 27. On Wednesday, June 26, they will kick off with the first visits from customers.
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Murcia: High optimism for the melon and watermelon season.
2024-05-29 00:00
Last season, due to heavy rains and late hailstorms, the melon and watermelon harvest in Murcia was negative. Fortunately for Spanish producers, this year the trend seems different, as testified by José Cánovas, president of the melon and watermelon sector, on Valenciafruit.com.
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Price trend of fruits and vegetables in Italy as of May 27th.
2024-05-28 00:00
The marketing of the first Italian apricots has started, with different cultivars ranging from Cot to Pricia. The sale of Bigarreau cherries is coming to an end, making way for Pugliese Ferrovia cherries. The watermelon campaign is expected to pick up soon, with a new product on the way.
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Hungarian melon production is expected to start early this season.
2024-05-28 00:00
Węgrzech, the climatic conditions have been conducive to the early ripening of melons, including watermelons, with no adverse weather affecting their development. The Association of Hungarian Melon Growers has indicated that Hungarian watermelons are expected to hit the market by June 10.
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The aim of the event is to make the value of fresh produce understandable, educate, raise awareness, and promote the consumption of fruits and vegetables - starting with the youngest consumers. Schools, in particular, were the focus of the event.
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