Avocado

From avocado chic to fiber-maximizing trends, the next generation of shoppers are viewing fruits in a new light. This is influencing the way fruits are marketed, sold, and discussed. At the IFPA’s Global Produce & Floral Show in California, top marketers revealed how these Gen Z consumers are changing the landscape. read more

The next issue of Plant Nursery will cover advancements in avocados, mangoes, minor tropical and subtropical fruit species, organic nursery production, rootstocks, horticultural innovation, and plant variety rights. The event is set to take place from April 21 to April 23, 2026 at the Rimini Expo. read more

The Hass Avocado Board (HAB) has stated that the total volume of avocados in the US market is expected to surpass 3 billion pounds by 2025. This milestone highlights the increasing popularity of the fruit and the robustness of the avocado industry's supply chain. read more

Abdul Kadir Memon, Director and Head of Business Development & Procurement at Abacate International, states that the current market situation for avocado imports is very different from previous years. "Historically, these months were characterized by strong demand and limited sources, but this year is." read more

Ethiopia is making a major change in its horticulture industry by transitioning avocado exports from costly air freight to a more efficient and sustainable sea freight method. This initiative is being spearheaded by the Ethiopian Agriculture Authority and the Ethiopian Horticulture Producers and Exporters. read more

The sezon starts with high hopes in Lebanon, which is expected to recover after two seasons heavily impacted by the war in the region. Souad Fadel, export manager at Fadel Trading, reports a positive beginning to the export campaign, highlighting the promising avocado production. read more

Let's go back to talking about Lidl, this time focusing on the group's fruit and vegetable department. Last week, we talked about the project dedicated to Sicilian avocados, which are included in the assortment of the group's stores. Today, Alessia Bonifazi, corporate affairs manager, will provide more information. read more

The Hass avocado has brought about a significant transformation in Peruvian agriculture, benefiting tens of thousands of families, promoting the formalization of agricultural employment, and positioning the country as a major player in the global Hass avocado market. Arturo Medina, the general manager of ProHass (the Association read more

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Trops, the Andalusian cooperative with 4,000 growers that produces over 55% of Spain's mango supply and 45% of the peninsula's avocado market, has formalized its acquisition of Frutos Subtropicales Micoma, Aguacates Mijas S. Coop. And. The transaction, approved by the general assemblies of both... read more

The California Avocado Commission (CAC) has urged the implementation of quotas on Mexican avocado imports from March to September in order to safeguard US producers and reestablish market equilibrium. read more

The World Avocado Organization (WAO) is enjoying the advantages of its decision to bring social media marketing in-house across its primary European markets earlier this year. read more

World innovations on avocado and mango, minor fruit species of tropical and subtropical origin, organic nursery gardening, rootstocks and innovation in horticulture, plant patents. These are the themes at the center of Plant Nursery, the exhibition dedicated to innovation in the field. read more

Western Australia is currently in the primary avocado production season, following the conclusion of the Tristate season. Recent weather conditions in the past two weeks have brought challenging rainfall across WA, leading to some short-term disruptions. However, conditions are now improving, enabling the harvest and supply to resume. read more

Focus on avocado and mango, new varieties, breeding, minor fruit species of tropical and subtropical origin, organic farming, rootstocks, plant patents, new commercial strategies. These are some of the topics at the center of Plant Nursery, the trade fair dedicated to innovation. read more

ProDominicana focuses on the development of the Dominican agricultural sector and the initiatives put in place to assist exporters in the face of current market difficulties. "Our primary agricultural export products include avocado, mango, banana, and pineapple. Nevertheless, we are observing a significant growth in the emerging sector. read more

Among the projects that Lidl Italy is carrying out for the fruit and vegetable department, the one related to avocados is certainly one of the most significant. And not by chance. National per capita consumption has exponentially increased from 100 to 800 grams per year in ten. read more

In the agricultural desert of La Joya, located 1,600 meters above sea level and surrounded by mountains in the south of Peru, a team of professionals is assisting hundreds of small-scale farmers to become competitive suppliers to markets in Chile, China, and even Europe. At the heart of this transformation read more

The Spanish avocado season has started a few weeks ago with the initial harvests of smooth-skinned varieties. Moreover, the first Hass avocados are already being picked in the earliest regions. However, European markets continue to have a high-quality supply from the Southern Hemisphere. read more

The tariff update that became effective on November 13, 2025, is anticipated to impact sourcing patterns and cost structures in the U.S. fruit market. As per the updated policy, the United States eliminated tariffs on a wide range of fruit products, such as avocados, mangoes, bananas, pineapples, read more