Blueberries

Early strawberry production in plastic tunnels offers huge opportunities to achieve high prices for the fruits, but also presents specific requirements for growers. One of the biggest challenges, especially with early varieties, is maintaining a uniform fruit size. read more

The Berry Swing project for the enhancement of small fruits, promoted by Cso Italy and co-financed by the European Union, resumes. In its second year, it will be present in 46 sales points across 37 Italian cities until May 6, 2026, for a total of 644 promotional days. read more

On the European blueberry market, the simple availability of berries is becoming less important, while the supplier's capability to deliver a supply program precisely as the buyer anticipates is gaining importance. For the EU, essential factors now involve not just quantities, but also swift execution. read more

Seeka has successfully completed another growing and marketing campaign for the emerging kiwiberry category. Crop volumes have reached a new record, increasing by 25% compared to last year and doubling in volume over the past 5 years. The category is experiencing a growing demand from growers, and the market response is also positive. read more

End of April. In the plastic tunnels under Krakow, the air is heavy with sweetness. "It already smells beautifully of strawberries," says Agnieszka Leleń with a smile, who, together with her husband Michał, sells strawberries under the brand name "Strawberries from the Farmer". read more

Although the cultivated area has increased slightly, this year's strawberry harvest in Hungary is not expected to exceed the average due to unfavorable weather conditions, the Hungarian Chamber of Agriculture (NAK) told MTI on Tuesday. Greenhouse-grown strawberries from domestic production are also likely to be affected. read more

The new strawberry season of Coöperatie Hoogstraten officially started on March 18. This product is available year-round thanks to light-controlled winter cultivation, but this moment remains symbolic of the start of the summer season. Michiel Vermeiren states that production is picking up rapidly. read more

Another night with significant temperature drops is behind us - the situation on many blueberry plantations is very difficult. Both growers and the plants themselves are tired of fighting against frosts. The extent of damage depends on

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During the latest Macfrut edition, Fall Creek organized a blind tasting session with over 100 participants, including growers, technicians, and industry professionals. The main aim was to determine which blueberry variety consumers prefer. Marius Sponholtz, EMEA Retail Manager at Sekoya, and Laura Cosano were also present at the event. read more

The Turkish province of Bartın is on its way to becoming an important player in the cultivation of organic aronia berries, according to Cengiz Bostanci, an agricultural engineer working in Bartın province. "In an era of increasing global interest in functional foods and organic products, Bartın is positioning itself as a key player in this market," he said. read more

Berry company Driscoll's has announced two new leadership appointments aimed at supporting CEO Soren Bjorn's long-term strategy to expand the company's business model globally. read more

Tasmania's Mountford Berries has partnered with John Deere to improve efficiency in its operations by investing in a specialized tractor that can maneuver effectively within the narrow spaces of its polytunnels. read more

Oishii has restructured its strawberry lineup, introducing new formats, price points, and packaging in an effort to double its retail presence from over 300 locations by the end of 2026. The launch includes a new Reserve and Premium grade categorization for its three main varieties. read more

After the growers and fruit growers, another sleepless night, during which they tried to protect their crops from the effects of frost. Mateusz Włodarczyk, a strawberry producer from the village of Hornigi, is carrying out intensive activities aimed at protecting his 8-hectare plantation. read more

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Wholesale fruit prices in the UK have shown mixed movement this week. Strawberries saw a sharp increase, while asparagus declined. Apple prices remained relatively stable for most varieties. In the case of Bramley's seedling apples, the average price was £1.21 per kg, down from £1.29, representing a decrease of £0.08. read more

Maroko has rozszerzył swoją obecność na europejskim rynku mrożonych malin, z Holandią importującą 1000 ton w 2025 roku, o wartości ponad 2 milionów EUR (2,16 miliona USD), według EastFruit. Oznacza to wzrost o 50% w porównaniu z 2024 rokiem i czterokrotnie większy w porównaniu z rokiem 2023. read more

Severe frosts, which have covered almost the whole of Poland in recent days, are already leaving a noticeable mark on highbush blueberry plantations. In the Mazovia region – responsible for about 30% of the country's production – initial inspections indicate very serious damage to the buds. read more