Blueberries

British Berry Growers (BBG) has identified new cost pressures that UK soft fruit producers are facing due to global market disruptions since early March. A preliminary analysis, using data from growers collected by Andersons Farm Business Consultants, indicates rising costs in important input categories essential for berry production. read more

The night from April 29th to 30th on one of the blueberry plantations in Mazovia may turn out to be a decisive moment for the entire season. After several days of temperatures dropping below freezing, it was this night that was the most challenging - frost appeared around 9 PM and persisted throughout. read more

Na europejskim rynku borówki, dostępność staje się coraz mniej decydująca, podczas gdy zdolność do realizacji programów dostaw zgodnie z wymaganiami nabywców zyskuje na znaczeniu. Dla UE kluczowe czynniki obejmują wielkości, szybkie schładzanie po zbiorach, stabilną jakość partii, transparentne pozostałości pestycydów.

In the European blueberry market, availability is becoming less decisive, while the ability to execute supply programmes in line with buyer requirements is gaining importance. For the EU, key factors include volumes, rapid post-harvest cooling, stable lot quality, transparent pesticide residue. read more

China's rapid growth in blueberry production is causing prices to decline and reshaping the dynamics of the global berry market, as reported by EastFruit. This shift is seen as a pivotal moment for emerging suppliers like Ukraine, Georgia, Morocco, and others in the global blueberry industry. read more

At the Opening Ceremony of the 9th World Garden Show in Haining, China on April 28, Hongyue, a company in China's home gardening industry, signed exclusive strategic partnership agreements with Harkness Roses (UK) and J. Berry Nursery (USA) in Hangzhou. This collaboration represents a significant milestone in the industry. read more

Early strawberry production in plastic tunnels offers huge opportunities to achieve high prices for the fruits, but also presents specific requirements for growers. One of the biggest challenges, especially with early varieties, is maintaining a uniform fruit size. read more

The Berry Swing project for the enhancement of small fruits, promoted by Cso Italy and co-financed by the European Union, resumes. In its second year, it will be present in 46 sales points across 37 Italian cities until May 6, 2026, for a total of 644 promotional days. read more

On the European blueberry market, the simple availability of berries is becoming less important, while the supplier's capability to deliver a supply program precisely as the buyer anticipates is gaining importance. For the EU, essential factors now involve not just quantities, but also swift execution. read more

Seeka has successfully completed another growing and marketing campaign for the emerging kiwiberry category. Crop volumes have reached a new record, increasing by 25% compared to last year and doubling in volume over the past 5 years. The category is experiencing a growing demand from growers, and the market response is also positive. read more

End of April. In the plastic tunnels under Krakow, the air is heavy with sweetness. "It already smells beautifully of strawberries," says Agnieszka Leleń with a smile, who, together with her husband Michał, sells strawberries under the brand name "Strawberries from the Farmer". read more

Although the cultivated area has increased slightly, this year's strawberry harvest in Hungary is not expected to exceed the average due to unfavorable weather conditions, the Hungarian Chamber of Agriculture (NAK) told MTI on Tuesday. Greenhouse-grown strawberries from domestic production are also likely to be affected. read more

The new strawberry season of Coöperatie Hoogstraten officially started on March 18. This product is available year-round thanks to light-controlled winter cultivation, but this moment remains symbolic of the start of the summer season. Michiel Vermeiren states that production is picking up rapidly. read more

Another night with significant temperature drops is behind us - the situation on many blueberry plantations is very difficult. Both growers and the plants themselves are tired of fighting against frosts. The extent of damage depends on

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During the latest Macfrut edition, Fall Creek organized a blind tasting session with over 100 participants, including growers, technicians, and industry professionals. The main aim was to determine which blueberry variety consumers prefer. Marius Sponholtz, EMEA Retail Manager at Sekoya, and Laura Cosano were also present at the event. read more

The Turkish province of Bartın is on its way to becoming an important player in the cultivation of organic aronia berries, according to Cengiz Bostanci, an agricultural engineer working in Bartın province. "In an era of increasing global interest in functional foods and organic products, Bartın is positioning itself as a key player in this market," he said. read more

Berry company Driscoll's has announced two new leadership appointments aimed at supporting CEO Soren Bjorn's long-term strategy to expand the company's business model globally. read more

Tasmania's Mountford Berries has partnered with John Deere to improve efficiency in its operations by investing in a specialized tractor that can maneuver effectively within the narrow spaces of its polytunnels. read more

Oishii has restructured its strawberry lineup, introducing new formats, price points, and packaging in an effort to double its retail presence from over 300 locations by the end of 2026. The launch includes a new Reserve and Premium grade categorization for its three main varieties. read more

After the growers and fruit growers, another sleepless night, during which they tried to protect their crops from the effects of frost. Mateusz Włodarczyk, a strawberry producer from the village of Hornigi, is carrying out intensive activities aimed at protecting his 8-hectare plantation. read more