Blueberries

Berry marketer Driscoll's has confirmed that Brie Reiter Smith, the daughter of executive chairman J Miles Reiter, will officially assume the role of the company's new vice-chair starting in January 2026. read more

The deliveries arrived in early July, when Chinese blueberries were still plentiful, leading to intense price competition, even though Peruvian exporters typically adjust their deliveries based on the availability of Chinese blueberries. In July... read more

Komitet Borówkowy Chile opublikował swoje wstępne prognozy eksportu na sezon 2025/26, przewidując wzrost o 1 procent w porównaniu z poprzednim sezonem, kiedy to zostało wyeksportowanych nieco ponad 90 000 ton świeżych borówek.

The Chilean Blueberry Committee has published its preliminary export forecast for the 2025/26 season, projecting a 1 percent increase in fresh blueberry shipments compared to the previous season, when just over 90,000 tonnes were exported. read more

Australia and Vietnam have marked a new trade achievement by signing reciprocal market access protocols for Australian blueberries and Vietnamese pomelo. read more

The commercialization of Malaika raspberries is now a reality in Portugal, where The Summer Berry Company (TSBC) has started industrial-scale production. This variety was developed by Advanced Berry Breeding (ABB) - as reported on Portafruticola.com - and is already considered one of the finest. read more

Zbieranie nowego zbioru żurawiny na Terschelling jest prawie zakończone. Po ubiegłorocznych ulewach, tegoroczny zbiór pokazuje pewne ożywienie, ale Arnoud Kramer z Terschellinger Cranberries podkreśla, że obecny sezon powinien być nadal głównie traktowany jako rok przejściowy. "My read more

The global blueberry industry experienced a phase of recovery and consolidation in 2024, with volumes reaching 2.15 million metric tons (MT), up 21% from 2023, as reported by the International Blueberry Organization (IBO, 2025). The fresh fruit segment made up 1.67 million MT, marking a 20% increase. read more

Blueberry markets exhibit different trends in different regions. In the Netherlands, machine-harvested blueberries continue to be profitable, but there is increasing tension as retailers are lowering prices despite limited supply. Italian growers concluded their season two weeks ago with prices remaining stable and above the levels seen in 2024. read more

The Moroccan blueberry season is starting slowly, with the initial early harvests shipped one to two weeks ago, as stated by Amine Bennani, president of the Moroccan Association of Soft Fruit Growers. Bennani also mentioned: "These are the new early varieties planted in Dakhla, a new production area." read more

The beginning of October is the time when strawberry plantations enter the phase of autumn rest. The days are getting shorter, the nights cooler, and in some places, ground frosts are already appearing. For the plants, this is a signal that it's time to end the growing season.

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We have just completed an intensive week in the Netherlands. Together with Zbigniew Pisarek from Flevo-Plant and Rafał Popławski from Raff-Berry, we visited several leading nurseries specializing in the production of berry plants. It was extremely interesting. read more

The global blueberry market continues to experience steady growth, as stated by Simón Andrés Muñoz, a technical advisor at Consultora Agrícola y Comercial Santa María. "In countries like the United States, the average annual per capita consumption is now around 3 kilograms. read more

California Giant Berry Farms will introduce a new product at the upcoming IFPA Global Produce & Floral Show to cater to the increasing consumer interest in functional foods: Belli Berries, a probiotic blueberry. These Belli Berries are the same fresh blueberries that consumers already know from the company. read more

The blueberry has stopped being just an agricultural product and has now become the emblem of Peru's booming agricultural exports, symbolizing agricultural innovation and entrepreneurial spirit that has revolutionized the global fresh fruit trade. Exports have exceeded $2.27 billion. read more

During the International Strawberry Congress, Philippe Binard from Freshfel Europe shared insights on consumption trends in the European strawberry industry and the challenges that lie ahead in an uncertain world. "Fruits and vegetables can play a crucial role in promoting health and sustainability," Philippe emphasized. read more

Haygrove, The New Forest Fruit Company, and Bucksbury Farm are the most recent planning applications to be rejected by local councils or courts, and these decisions are detrimental to business. read more

The Giumarra Companies have officially announced the launch of their latest brand, SugarWild blackberries. read more

China is now the world's second largest market for blueberries, with consumption increasing at an annual rate of around 40 percent over the past five years. Much of this demand has been fueled by the growth in China's blueberry production in Yunnan province, and now the Chinese industry is booming. read more