Apple

The Rockit apple brand is gearing up to Ready. Set. Rockit. into the month of Ramadan with a new campaign across GCC countries over the past three years. The month of Ramadan is one of the peak sales seasons for the snack sized apple brand, with sales across the Middle East jumping over 30
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Amid concerns over the viability of apple production in the UK, growers are set to plant significantly fewer trees this year. British Apples and Pears Limited (BAPL) reveals that, traditionally, the industry aims to plant between one million and 1.5 million trees annually. However, this year's
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About three of Tru-Cape's apple producers experienced hail damage late on Tuesday afternoon (March 5, 2024) says Calla du Toit, procurement manager at Tru-Cape Fruit Marketing. "While widespread hail occurred over a large area in the Langkloof, we are fortunate that it didn't have a significant
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Okanagan orchardists are set to discuss the potential establishment of a new apple marketing commission in a series of meetings. The BC Fruit Growers' Association indicates a growing interest among BC apple growers in exploring collaborative marketing strategies. This follows the precedent set
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With higher prices for Polish apples, there hasn’t been much to complain about according to Marcin Swiatek, of Polish apple exporter Bialski Owoc: “It was a really nice apple season for us. The price was a little higher than last season. In my opinion there was no reason to complain.
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In the coming months, the apple from Soria could obtain the Protected Geographical Indication (PGI) label, according to Gerardo Dueñas, the Minister of Agriculture, Livestock, and Rural Development of La Junta. Dueñas stated they were working to obtain new quality labels for different
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In Chile, the Royal Gala apple season usually starts in February. This year, though, it was delayed by about ten days. "There's currently very high demand, including from South America and India. The volumes are lower than last year, but the apples' color is beautiful," says Silvia Piezzi, who
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SugarBee® apples are set to become a year-round delight for consumers around the globe. This announcement marks a significant milestone for the brand, as for the first time, SugarBee apples will be available through the entire summer season and tie into the fall harvest with no interruption in
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A small, sweet apple called RedPop continues to make a big impression across Europe, Asia, and the Americas, according to Italian supplier and brand owner Vog. read more

Waitrose has renewed its support for RedPop, a small and sweet variety which it believes has the potential to shake up the apple category and offer shoppers something unique. read more

In the west of New York state, the unseasonably warm weather is causing apprehension among apple growers regarding the future of their crops. LynOaken Farms' U-Pick manager, Katie Oakes, and president & farm manager, Christopher Oakes, have expressed their worries. The warmth has led to premature… read more

The sweet-hearted little rebel is back to change the status quo of the apple category. It's RedPop®, the melache-shaped snack with its out-of-the-blue voice is ready to drag consumers into a crispy, juicy pop break; read more

The packaging market for vegetables and fruits definitely cannot be reduced only to potato bags, citrus nets or apple boxes, says Marta Paprocka, marketing manager for Polish packaging manufacturer Silbo: "The last 20 years have been a period of intensive development of the fruit and vegetable
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Peterson Farms has partnered with TerraCycle to enable school communities to recycle Peterson Farms Treats® applesauce pouches. Most flexible plastic food pouches are considered hard to recycle because they are made of multiple layers of different materials. The Peterson Farms Treats Applesauce
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"Conquering the consumers of tomorrow" is the aim of Pommi'z, the new brand launched by Cofruid'Oc. Apple consumption has been declining in France, but the cooperative wants to try and win back the hearts of consumers, especially the younger generation. Grown in Eco-responsible and HEV3
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Apples, grapes and now mangos? Nick Bernal believes that mangos are one of the next fruits to see the development of specialty or club varieties available on shelves. "Consumers are saying they want something new. In the past five to 10 years, people have gotten used to mangos and they are now
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The sweet-hearted little rebel is back to change the status quo in the apple category. It's RedPop®, the apple-shaped snack that with its voice out of the chorus leads consumers to enjoy a crisp and juicy

crisp and juicy

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The transition period between winter and spring is crucial for the apple industry, which reaches its seasonal peak in consumption because it takes advantage of the end of some winter campaigns on the one hand and the lack of competition from summer products on the other. read more