Apple

The branded apple Cosmic Crisp has made a comeback in European markets, supported by a range of special events and communications aimed at persuading young and urban consumers to savor it "under any sky, from sunrise to sunset." read more

The wait for Heavenly Pleasure is over: Cosmic Crisp® is once again available in European markets. Thanks to special events and targeted communication aimed at young and urban consumers, in 2025 the game changer in the apple category will reinforce its positioning as a lifestyle product. read more

Najnowsza kompilacja danych od brytyjskich producentów jabłek i gruszek (BAPL) ujawnia ilość sprzedanych brytyjskich jabłek do supermarketów w Wielkiej Brytanii w grudniu 2024 roku. Te informacje, mimo że są dokładne w chwili publikacji, mogą ulec zmianie ze względu na czasami opóźnione zgłoszenia danych od producentów. Kliknij, aby. read more

A few days ago, the usual Marketing Committee meeting was held among the consortia associated with Assomela, with the aim of examining the consolidated data of the 2024/2025 commercial season and the performance of the Italian apple market. read more

Rząd białoruski przedłużył licencjonowanie eksportu jabłek, kapusty i cebuli, które zostało wprowadzone jesienią. Dodatkowo, eksport dwóch kolejnych warzyw - marchwi i buraków stołowych - będzie ograniczony przez najbliższe trzy miesiące. Zgodnie z dekretem opublikowanym 16 stycznia. read more

Producers from Río Negro have warned that up to 100,000 tonnes of apples and pears could go unharvested in the first quarter of 2025 because the cost of doing so would exceed the prices offered by the large exporting companies. read more

The Opera La Pera prize contest is about to start. Starting today, in the retail outlets of over twenty Italian distribution chains, consumers who purchase Opera pears will be able to immediately find out if they have won one of the prizes (Apple Watch Ultra 2 and AirPods) up for grabs. read more

Nowa Zelandia ma dwie główne regiony uprawy jabłek, Hawkes Bay na Wyspie Północnej i Nelson na Wyspie Południowej, które stanowią około 88% produkcji. Reszta jest rozproszona po Otago, Gisborne, Waikato i Wairarapa. Wydaje się, że nowozelandzki przemysł jabłkowy odzyskał siły. read more

In 2024, Greek apple exports reached 25,578 tons, which was a 50% increase compared to the previous season. Out of this total, 18,859 tons were exported to Egypt. This growth can be attributed in part to the relaxation of currency flow restrictions in Egypt. read more

Starting from January 14th, the Cosmic Crisp apple, a Voge Vip apple with a celestial taste, is once again available in European markets, bringing with it a multi-channel advertising campaign. Volumes have increased to 21,000 tons. read more

Apples remain the most plentiful fruit harvested in Germany. However, fruit-growing businesses experienced a significantly lower apple harvest in 2024, producing 872,000 tonnes. According to the Federal Statistical Office (Destatis), this amounted to 122,900 tonnes or a 12.4% decrease compared to previous years. read more

This was also underscored by the action of the initiative "Germany - My Garden", which, on behalf of the Federal Association of Producer Organizations for Fruit and Vegetables (BVEO), drew attention for the 15th time to the quality and variety of domestic apples with a spectacular campaign. read more

The survey pertains to all apple varieties, including the top 10 apple varieties that were most popular among Poles at the end of autumn 2024. read more

Fructícola Empordà, the only producer and marketer of Tessa apples in Spain, harvested 700,000 kg of this variety last year, the highest production it has ever recorded. This Catalan company, based in Sant Pere Pescador (Girona), has doubled its production. read more

On January 9th, Intermarché and Netto, both part of the Les Mousquetaires group, announced a significant change in their sourcing strategy: they will no longer be buying apples from southern hemisphere countries like Chile and South Africa. Instead, they are strengthening their support for French producers. read more

The World Apple and Pear Association (WAPA) has released its stock figures as of December 1, 2024, displaying the year-on-year (YOY) changes in apple and pear stocks in Europe and the United States. The data reveals regional trends, varietal shifts, and overall stock levels, as reported by FreshPlaza. read more

In 2019, with the creation of the Apple Paradise, VIP sent a clear message from Val Venosta to both the trade and consumers. It embodies the values rooted in the uniqueness of the alpine region, the ideal microclimate, and the passion of producers. read more

A striking graphic, which almost seems to evoke the surreal painting of Magritte or a certain fantasy style, characterizes the new key visual of Vip apples for 2025, celebrating the collaboration with its associated producers. "The magical character of the Apple Paradise is..." read more

The first shipment of Polish apples, chosen as the official fruit for the Polish presidency of the Council of the EU, was sent to Brussels on Wednesday from the Grójec orchards. These apples come from the Grójec region, renowned as 'the largest orchard in Europe'. read more

La Glomerella Leaf Spot is confirming the most dangerous threat to the apple sector, as demonstrated by the task forces active in the main northern Italian districts with the aim of finding solutions to this rapidly spreading fungal disease, as it can cause early and read more